REALM™ the first collaborative global real estate collective launched during the Pandemic delivers $5.4 Billion in inventory in nine months. When I wrote about REALM’s launch last April the pandemic was hitting the country hard. Julie Faupel, REALM founder and CEO and owner of Jackson Hole Real Estate Associates, was optimistic that REALM was the right global real estate collective for 2020. Given the enthusiastic response of founding members, Faupel had reason for her optimism. As we’ve discovered this year the importance and value of community and establishing connections both professional and personal.
Fast forward to today. Moving into 2021 with over $5.4 Billion in luxury real estate inventory, REALM’s elite membership includes the industry’s top real estate professionals. The majority of members are recognized as industry leaders by various media including Wall Street Journal/REALTrends annual survey rankings. “COVID created an unforeseen opportunity for us to pivot to and we stepped up to fill that void our members were feeling. Existing members are introducing their colleagues to REALM and our membership is thriving,” Faupel said.
REALM, offers patented technology and exclusive services to members that optimize the unique experiences, lifestyles, and passions of their high net worth (HNW) clients to match them with the properties they seek. REALM’s strength is that it connects agent to agent in service to their clients via a curated content platform integrating information from the world’s leading data resources. REALM combines real-time data with human experience and networking. A REALM membership is a relationship enhancer and includes a game-changing technology platform that will enhance client data, provide a lifestyle profile for a member’s clients, and then matches REALM members anywhere in the world based on the clients they represent and the listings they have.
The result is a smarter way to acquire and sell properties on behalf of clients in a historically competitive market. “REALM has been an incredible growth tool for me this year by allowing me to connect with other top agents across the country—many of whom I would have never ordinarily connected with. It helps market my listings to brokers with like-minded clients which is in turn a benefit to my clients as well. The connection within the network is extremely collaborative and overall beneficial to growing my business,” notes Emily Beare, CORENYC.com.
Today REALM’s global reach across 23 states and 9 countries including 83 individual markets offers members the rare opportunity to meet and collaborate with other industry leaders and their clients. REALM’s proprietary platform is brand agnostic and erases geographical boundaries to market luxury properties, allowing members increased visibility to grow their brands.
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Bill Fandel of Compass in Telluride, Colorado explains what being a part of REALM means to his business and brand. “REALM has provided an all-new form and substance to the referral network of the future. Offering top agents from around the world the combination of talent, technology, and vision, this is the future of client-centric relationship-building. REALM has provided me with a broader, brand-agnostic universe of agents to assist myself & my clients across the globe.”
“REALM technology exists to connect human to human and enhance relationships. We launched in March, at the same time that the Pandemic severely limited our ability to bring agents together,” explains Faupel, a past winner of Christie’s International Real Estate Affiliate of the Year award in 2011 and 2014. “We responded to this driving human need for meaningful community by creating our weekly live Leading Minds forums to introduce our member agents to each other, learn together from experts from the business world and beyond, and share personal experiences to build success through these new powerful relationships,” Faupel adds.
Moving into 2021, REALM is expanding membership opportunities for new luxury and ultra-luxury residential developments. These include 181 Fremont and The Avery in San Francisco, and REALM is in discussions with several other luxury developments in New York, Los Angeles, and Miami. “At 181 Fremont, our team is devoted to sharing our spectacular residences with the most discerning clients in the world. We are encouraged by REALM’s amazing reach to the top real estate professionals across the U.S and nine countries representing over 100,000 UHNW clients. This is a huge advantage for us,” notes Leo Mederios, Compass Development Marketing Group, 181 Fremont Residences, San Francisco.
Throughout 2020 REALM has continued to forge strong partnerships with a myriad of data-rich firms to deepen the offerings to luxury agents whose clients expect only the best. Advanced technology is key for REALM’s members. “REALM is committed to innovation and making our technology platform the very best it can be. We are announcing new enhancements with new and, more focused matching algorithms, matching display to feature high matches first, advanced features allowing members to control matching formulas and the ability to filter clients, properties and agents by tags,” explains Faupel.
In 2021, REALM expects to expand to 1,000 members and over $20 billion luxury and ultra-luxury inventory.