Super Prime London Transactions Hit Pandemic High

Super Prime London Transactions Hit Pandemic High
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Super prime London transactions hit pandemic high but remain off the pre-pandemic pace

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Q1 2021 hedge fund letters, conferences and more

London’s Super Prime Transactions

Research by leading London estate agent, Benham and Reeves, has revealed that London’s super-prime property market saw transactions hit a pandemic high in the first quarter of 2021, although the market is yet to return to the levels seen before Covid struck.

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Benham and Reeves analysed transactions and sold price data across the London market for all residential properties selling for £10m or more.

The figures show that during the first quarter of this year, 23 transactions completed across London’s super-prime market. This was a 44% increase both on the previous quarter and the first quarter of 2020.

It was also the highest quarterly number of super-prime transactions of any quarter since the start of the pandemic (Q1 2020) and well above the quarterly average of 17 transactions per quarter seen over the duration of 2020.

Super-Prime Revival

However, while there are signs of a super-prime property market revival, the research by Benham and Reeves also found that there is some way to go to achieve a full return to pre-pandemic health.

In 2019, an average of 29 super-prime properties sold per quarter, with 117 transactions completing throughout the year. Total transactions fell to just 68 in 2020 and with just 23 so far in 2021, it looks as though market activity could remain below the level seen in 2019.

Covid uncertainty has also played a part where sold prices are concerned. Again, there are signs of returning market health, with an average sold price of £13.4m in Q1 of 2021 bringing a 9% lift quarter to quarter.

However, this remains -18% off the pace when compared to Q1 of 2020 and far lower than the market high of £17.9m seen in the second quarter of 2019.

Improvement In The Level Of Market Activity

Director of Benham and Reeves, Marc von Grundherr, commented:

“The outlook for the super-prime London market remains fairly positive at present although demand continues to be dampened by travel restrictions preventing many super-wealthy foreign buyers from making the move.

However, During the first quarter of this year, there was a considerable improvement in the level of market activity, both when compared to the previous quarter and on an annual basis.

In fact, Q1 saw the largest number of super-prime London property sales of any quarter since the start of the pandemic with sold prices also up when compared to the final quarter of 2020.

However, an air of pandemic uncertainty remains and while the market is showing signs of recovery, sold prices and sales volumes are yet to return to the pre-pandemic levels seen in 2019.

So while the very top end currently presents relatively good value for those looking to invest, super prime home sellers won’t achieve the price they might expect when looking to sell in current market conditions.”

Year Median Sold Price Total Transactions Average Transactions per Quarter
2019 £14,675,000 117 29
2020 £13,175,000 68 17
2021 (Q1) £13,400,000 23 23

Data sourced from the Land Registry Price Paid records for all residential transactions at £10m or above, excluding property type listed as ‘other’

Period Median Sold Price Quarterly Change (%) Transactions Quarterly Change (%)
2019 Q1 12,825,000 18
2019 Q2 17,887,017 39% 30 67%
2019 Q3 16,250,000 -9% 22 -27%
2019 Q4 13,300,000 -18% 47 114%
2020 Q1 16,400,000 23% 16 -66%
2020 Q2 12,750,000 -22% 18 13%
2020 Q3 14,075,000 10% 18 0%
2020 Q4 12,250,000 -13% 16 -11%
2021 Q1 13,400,000 9% 23 44%

Data sourced from the Land Registry Price Paid records for all residential transactions at £10m or above, excluding property type listed as ‘other’


About Benham and Reeves

  • Each house price point consists of an average of each month to form the quarter. Mortgage approval figures are sourced from Nationwide and Halifax, asking prices from Rightmove and sold prices from the Land Registry.
  • Benham and Reeves is one of London’s largest independent letting and sales agents.
  • Benham and Reeves is a family-run agency, established in 1958 in Hampstead, London.
  • Benham and Reeves has 17 branches in prime residential London locations and five international offices in China, India, Hong Kong, Malaysia and Singapore.
  • The company specialises in a tailored, end to end service for its clients in London and worldwide, from the sale or letting of a property, to property management, tax accounting, snagging, refurbishment and furnishing solutions.
  • Anita has 35 years of experience within the property sector, helping to build Benham and Reeves from a single branch in Hampstead to one of the most established independent estate agents in London.
  • Anita has driven the company’s vision to offer a complete range of property investment-related services from purchase to handover, furnishing and refurbishment, lettings and property management.
  • Anita also helped spearhead the company’s overseas expansion in China, Hong Kong, India, Malaysia and Singapore.
  • Marc von Grundherr is the Director at Benham and Reeves.
  • Marc joined the business in 1995 and has extensive knowledge of the London and UK property market.

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